SERVICE HIGHLIGHT Brand Modeling Branding stands for all coordinated activities to build a lasting, favorable public image — the brand. The most important cornerstones to building a brand are Product Attributes: outstanding products and customer care and the right pricing strategy; Corporate Attributes: employee motivation, corporate ethics, and corporate philosophy; and Verbal and Visual Identity: integrated marketing communications, corporate brand identity, and creative tone. This allows for a Brand Platform to exist that supports the true brand ... (read more)	INDUSTRY HIGHLIGHT       Banking Industry Services BDR's Banking Industry Services provide a wide variety of clients in commercial banking with sales, branding, management, best-practices, and marketing programs specific to their industry. We work on the key challenges that banks face today: from internal growth and industry consolidation (brand integration) to increased competition and customer retention. BDR's Banking Industry Services are designed to help you ....(read more)
LATEST BDR NEWS Allison Medical Launches Ensavor BDR has recently assisted Allison Medical in launching the first and only complete meal made for those who suffer from diabetes. Ensavor is expected to be in grocery stores nation wide by the end of 2006. BDR developed the brand identity and strategic and marketing plan, conducted taste tests, established pricing models and sales channels for Ensavor.	BDR WHITE PAPERS Event ROI BDR's sister company, Buzz Events, recently published a white paper on the value of event marketing and the expected return on investment. Download a copy today.
UPCOMING SPEAKING EVENTS Listen, Learn, Grow In 2007, BDR CEO, Keith Lipps can be found speaking at multiple marketing and business events across the country. Keith is available to speak at trade shows, sales meetings or conferences. You can review his bio and speaking topics here. If you are interested in having him speak at your event, contact Keith at keith@bdrmarketing.com.	RECOMMENDED READING Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renèe Mauborgne   FROM THE PUBLISHER "Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies."