INDUSTRY PRACTICES > COMMERCIAL PRINTERS Brian, David & Rogers provides a wide range of business strategy and sales and marketing improvement solutions that span the entire printing organization from front office to back end operations. All of these solutions have the common objective  - to help printers improve their profits, efficiency, productivity, cost effectiveness, and customer relationships. BDR is committed to incorporating the latest best practices into all of our consulting solutions. In doing so, we have created a number of solutions that we continue to personalize based on the specific needs of our clients. Our core competencies for Commercial Printers include: Competitive Analysis Customer Loyalty and Retention Programs Sales and Marketing Strategy Customer Acquisition Programs Brand Audit – a thorough study of your current brand’s value, strengths, weaknesses, customer perceptions, and consistency of brand communication in all forms of media and at all customer touch points Market Analysis – a detailed analysis of your competitions’ brand, product offering, market size, market share, and untapped market potential including municipal, industry or private markets Customer Satisfaction Analysis – establishing a complete understanding of your current customers’ level of satisfaction, identifying satisfaction inhibitors, and establishing checkpoints for satisfaction monitoring Customer Mapping and Profiling – generation of target market and decision makers in select markets  Impact Planning Retreat™ - A two-day working session to analyze the collected data and your company brand and marketing position. Results from the two-day session are designed to have an immediate impact on your business and operations Strategic Marketing Plan Development – Complete development of a 12 to 24 month marketing/media strategic plan for the corporate brand, and product brands. This includes advertising, PR, sponsorship and event marketing, merchandising, and direct and online marketing

BANKS AND CREDIT UNIONS PROFESSIONAL SERVICES CONSUMER GOODS RETAIL GROCERY RETAIL PACKAGED GOODS (FOOD & BEVERAGE) BIOTECH ENVIRONMENTAL RESOURCES WATER/WASTEWATER  COMMERCIAL PRINTING HOSPITALITY CVB / SPORT COMMISSIONS / CHAMBER OF COMMERCE  NON PROFIT ORGANIZATIONS